Business Coaching That Works With Your Brain

Running a dog business isn’t just about knowing your stuff.

You’re running a business, working with clients, managing your own time and energy, making decisions, handling feedback, navigating the unexpected and, quite often, doing all of that while working with your own dogs too.

And if you’re neurodivergent, the way you’re expected to run a business doesn’t always fit the way your brain actually works.

That’s where I come in.

I work with dog professionals who want to build a business that works with their brain, rather than constantly trying to work against it.

Together, we’ll look at what’s getting in the way, what’s already working, and what needs to change so you can build a way of working that is sustainable, practical and genuinely fits you.

This isn’t about forcing yourself to become better at doing business the “right” way.

It’s about finding your of doing business!


Every puzzle is different.

Most people come looking for answers.

Answers that will make things feel easier.

Answers that will finally make things click.

Answers that will tell them exactly what to do next.

But lasting change doesn’t usually start with an answer.

It starts with understanding the puzzle we’re actually trying to solve.

Because no two businesses, brains or circumstances have exactly the same pieces.

Some puzzles need just a few pieces moving into place. Others need more time to understand what’s really going on.

Neither is wrong. They simply need an approach that fits.


Every puzzle starts with the corner pieces.

Before we can fill in the gaps, we first need to identify the corner pieces that shape the bigger picture.

That’s the foundation of every coaching conversation.

Whether you’re growing your dog business, trying to build a way of working that fits your brain, navigating the pressures of working with dogs, developing your services or simply feeling stuck, we always begin in the same place.

Not with assumptions.

Not with generic advice.

With understanding.

I didn’t realise how much clarity I needed until Katrina helped me understand my puzzle. I left with a clear plan and a confidence I hadn’t felt in months.” – Jane

The Connection Code™

Everything I do is built around The Connection Code™.

It’s based on one simple belief:

Better understanding creates better connection.

Using my Jigsaw Approach™, we’ll explore your unique situation, identify the pieces that matter most and build an approach that works for you.

Because your dog is unique.

Your brain is unique.

Your business is unique.

Your circumstances are unique.

So your coaching should be too.

That’s why no two coaching conversations are ever the same.


What does your puzzle look like?

Every coaching session is tailored to you, but some of the puzzles I commonly help dog professionals solve include:

  • Building a dog business that works with your brain, your strengths and your capacity.
  • Working out how to structure your time, workload and diary without constantly running yourself into the ground.
  • Navigating overwhelm, procrastination, executive function challenges and the mental load of running a business.
  • Managing the impact of client cancellations, criticism, feedback, rejection and difficult conversations.
  • Finding a way to market, communicate and show up in your business that feels authentic rather than exhausting.
  • Navigating the pressures of working with your own dogs, including demo dogs, content creation, training and the expectations you place on yourself as a dog professional.
  • Building confidence and clarity when you’re questioning your direction, your decisions or the way you’re working.
  • Turning ideas, challenges or things you’ve been putting off into a practical plan you can actually move forward with.
  • Turning the book you’ve been thinking about writing into a practical plan and working out how to actually make it happen.

Don’t worry if your situation isn’t listed above.

You don’t need to know exactly what the problem is before you come.

You simply need somewhere to start.

Together, we’ll identify the corner pieces, understand the bigger picture and work out what needs to happen next.

“Instead of another business strategy, Katrina helped me understand what was really holding me back. I left feeling clear, focused and no longer overwhelmed.” – Mel

Ways We Can Work Together

Whether you need one focused conversation or ongoing support, we’ll work at a pace that feels right for you and your unique puzzle.

Spotlight 60 – £125

A focused 60-minute coaching session designed to help you understand your puzzle, identify the corner pieces and leave with practical next steps.

Perfect if you’re feeling stuck, overwhelmed or simply need clarity from someone who sees the bigger picture.

Includes:

  • 60-minute online coaching session
  • Personalised coaching using The Connection Code™ and the Jigsaw Approach™
  • Practical action points tailored to your situation

Ongoing Coaching – £350

Some puzzles only need a single conversation.

Others benefit from ongoing support as we continue putting the right pieces into place together.

Ongoing coaching includes three 60-minute coaching sessions, giving us the time to build momentum, deepen understanding and create meaningful, lasting progress.

Perfect if you’re navigating a more complex puzzle or would like ongoing support as things develop.

Includes:

  • Three 60-minute coaching sessions
  • Personalised coaching tailored to your individual goals
  • Continued accountability and support between sessions

Between-Session WhatsApp Support – £45 per calendar month

Sometimes the biggest breakthroughs happen between coaching sessions.

As you begin putting the pieces into place, new questions, ideas or challenges often arise.

Between-session WhatsApp support gives you somewhere to ask questions, share progress and receive guidance without waiting for your next session.

Available exclusively to clients enrolled in an ongoing coaching package.

Includes:

  • WhatsApp messages and voice notes
  • Guidance and feedback between sessions
  • Replies during normal working hours

Is this coaching right for you?

If you’re looking for a one-size-fits-all formula or someone to hand you generic advice, I’m probably not the right coach for you.

If you’re looking for someone who will listen, ask thoughtful questions, help you understand the bigger picture and work alongside you to create an approach that genuinely fits your brain, your business, your circumstances and your goals, I’d love to help.

Because the goal isn’t to find someone else’s answers.

It’s to understand your own puzzle.

When you’re ready, let’s find your corner pieces together.

Book Your Session

If you’d like to get started, discuss availability, or simply have a chat, you’re very welcome to get in touch.

Fill in the form below and I’ll be in contact to talk things through and help you take the next step – in a way that feels right for you.

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Thank you for your enquiry

I will be in touch via your preferred method of contact as soon as possible. Looking forward to chatting with you, Katrina

I’m Katrina

I’m the founder of Dogs & Divergent Minds and the Neuro-Inclusive Dog Professional Network (NIDPN)

I’m passionate about creating a more neuro-inclusive dog world through education, speaking, practical resources and community – helping dog professionals, organisations and neurodivergent dog guardians create environments where everyone can thrive.

🧩 Join the NIPDN

Join a growing network of dog professionals exploring neuro-inclusive practice, sharing ideas and creating better experiences for the people and dogs they support.

🎤 Speaking & Media

Explore my published articles, books, podcast, guest interviews and media features exploring neuro-inclusive practice, dog training and the wider dog world.

💭 Friday Thoughts
Weekly thoughts, stories and reflections on dogs, people, neurodivergence, connection and the things that don’t always get talked about in the dog world!!